Branding for moonsage yoga studio
This concept embodies Moonsage's essence, rooted in a passion for creativity, freedom, and unique Earthy Yoga experiences led by Míša, the founder. Moonsage classes engage all senses, from postures to scents and curated playlists, creating an inspiring atmosphere.
The color palette reflects nature and Míša's brand values: light blue for freedom and strength, soft yellow for tranquility and empathy, and sand colors for authenticity.
Modern typography represents Míša's creativity, creating a unique impression. This concept resonates with women aged 25-30, seeking freedom, authenticity, and a connection with nature.
Moonsage is committed to environmental conservation, embodying ethical values shared by its audience.
I ABSOLUTELY LOVED WORKING WITH ANDIE
She guided me through the entire process from start to finish with precision, professionalism and a very human approach. Throughout the creation process, she helped me clarify my target audience and most importantly, she was able to get a feel for the entire vision of the brand and accurately capture the freedom and subtlety that Moonsage strives to bring together. Dear Andie, thank you so much and I look forward to working with you again in the future. 🤍
Míša Fikrlová
MOONSAGE.CZ
