empowering BRAND IDENTITY
for a life coach

Natalia Kratsmar, a revered career coach, embarks on a mission to guide women in discovering their true passion, transforming it into a prosperous venture.

The endeavor beckoned a brand embodiment that resonated with professionalism, elegance, and warmth.

Envisioning her ethos, we curated a visual identity that not only signifies her mission but also resonates with her ideal clientele. Now, Natalia stands proud with a brand she's elated to showcase to the world.

The goal was to design an elegant yet welcoming brand identity that reflects the core principles of empowerment, self-love, authenticity and femininity that Natalie stands for. We wanted to present NKS Coaching as a premium coaching service for ambitious women who want to reach their full potential.

The colour palette includes feminine shades of powder pink, sage green, white and gold. For the typography, we chose a combination of elegant sans serif fonts and unique typefaces to strike the right balance between the professional yet friendly tone of the brand.

The complete logo set includes a logo icon with Natalie's initials and the primary logo. We created on-brand templates for Instagram posts and stories, a template for newsletters, workbooks and more.

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